Our Track
Record.
Five landmark projects spanning South Asia, the Middle East, the Balkans, and beyond — built from the ground up.
Discuss your projectARY Digital News
Pakistan's most-watched news network — built from Dubai.
Shafaat Khan launched ARY Digital News Channel in 2004 as its first Vice President, overseeing its complete development from Dubai. He led the strategic planning, designed state-of-the-art studios, assembled top-tier editorial teams, and supervised operational rollout. His leadership extended from content direction to corporate structuring, playing a pivotal role in shaping the channel's identity. Under his tenure, ARY News rapidly rose to become Pakistan's most-watched news network, broadcasting to millions across South Asia, the Middle East, Europe, and North America.
Al Jazeera Balkans
10 million households across the Balkan states.
Al Jazeera Balkans, a regional arm of the global Al Jazeera Network, serves millions across Bosnia, Croatia, Serbia, and neighbouring countries. As project head, Shafaat Khan led every phase — from feasibility studies and licensing negotiations to site selection in Sarajevo and technical infrastructure. His coordination with international consultants ensured the channel reflected Al Jazeera's global editorial standards. Broadcasting in Bosnian/Serbo-Croatian, it reaches over 10 million households and enjoys a strong digital presence with millions of followers across YouTube, Facebook, and other platforms.
Al Jazeera Turk
A digital-first Turkish-language platform for millions.
Shafaat Khan led the foundational development of Al Jazeera Turk, launched in 2014 as a digital-first Turkish-language news platform. He oversaw licensing, regulatory compliance, and editorial planning, producing an in-depth media strategy aligned with Al Jazeera's journalistic standards. The online platform gained rapid popularity, reaching millions across Turkey, Europe, and Central Asia. Al Jazeera Turk attracted over 3 million followers on Facebook and substantial traffic on its mobile apps and YouTube channel, becoming a trusted source of independent political reporting.
AlAan TV
A trailblazer in socially conscious Arab media.
As Director of Media Development, Shafaat Khan played a key role in the successful launch of AlAan TV, a Dubai-based satellite infotainment channel tailored to Arab youth and women. He oversaw everything from interior architecture and studio design to content development and senior staff appointments. Collaborating with creative directors and news executives, he crafted a modern broadcast environment with a progressive editorial tone, ensuring alignment with contemporary social issues including gender equality and counter-extremism. Since its 2006 debut, AlAan TV has become a highly rated channel across the MENA region.
Bahrain Ministry of Information
Strategic media development and global positioning.
Marks & Trends International served as a strategic media consultant to the Government of Bahrain, providing comprehensive advice on media development, international broadcasting partnerships, and communications strategy. The consultancy identified vital investment opportunities and designed initiatives to strengthen Bahrain's position as a regional media hub.
Through Marks & Trends, Shafaat Khan has represented leading global media brands including Discovery, Bloomberg, CNN, and Euronews across the Middle East — supporting their market development, strategic positioning, and business growth initiatives.
Let's build your next platform.
Whether you're launching a new channel or repositioning an existing one, we'd like to hear about it.